Facebook WiFi, a project to improve access to the Internet from public places

Facebook WiFi, a project to improve access to the Internet from public places

The social network  Facebook  has an important area of innovation that is focusing its efforts on new projects that until now have remained secret. One that has come to light, following talks  Engadget  with the head of the mobile division of Facebook ,  Erik Tseng , is  Facebook WiFi . The bill would allow users to access  free WiFi  in public places by logging into  Facebook . It would, to put it simply, that the world's institutions and places offered to its customers an Internet connection to  access Facebook and the net in general . These, in turn, could get some kind of benefit.When connecting to the wireless network  WiFi  's local share user - through an automatic mechanism - its location.

Thus, apart from  logging on to the wireless network business , share your check-in with dozens of friends on Facebook . Clients of this program could increase its popularity and see real traffic increased. They would know also new information about the profile of those who visit, data that will be useful to focus its business strategy.

At present, the company is working with suppliers to carry out the project. The truth is that the advantage is twofold. On the one hand, service users will have the opportunity to access a wireless network  to connect to secured  Facebook, but perhaps also to access many areas of the Internet and download data. And all for free. On the other hand, clients may know more users and additional return, still studying, through campaigns. Something similar happened  with the check-ins  at places platform , integrated into the social network itself. Through this service and in return to make check-in  in one place, establishments like  Starbucks, El Corte Ingles  or  Sol Meliá  offering freebies and discounts on their products. Moreover, it is clear that the fact made ​​available to visitors  free Internet  is a claim with almost immediate effect. Why choose another cafe if this offers me coffee at the same price, but with  free WiFi ?

But this project is not new. Nothing is further from reality. Since  2012, Facebook  and the company CISCO  maintain an agreement that offer  free WiFi  in hotels, shops, restaurants and other businesses. The  routers  are fitted with a software  for  Facebook , so that when the user opens the browser is redirected to the social network to  enter your login data . Once this step, the client gets a free connection establishment to the  WiFi network .

And what about your application?, You ask. Well, right now  Facebook  has opened the  pilot project with CISCO  in 1,000 small and medium businesses  spread across a total of 50 countries . It is possible that an analysis of the pros and cons of this service / experience, Facebook  can apply - possibly with  CISCO  and perhaps other companies - across the board. We will see later.  'And you, you conectarías to WiFi